Jeff Nichols is a Portland-based creative director and brand leader whose career has been defined by a respect for design, storytelling, and the craft of brand building.

With over two decades in creative leadership, Jeff is known for bringing clarity to complex ideas and fostering collaboration across design, strategy, and marketing teams. His approach is hands-on and human — believing that the best work happens when creativity serves meaning and design reflects a shared vision.

Outside the studio, Jeff is a self-taught luthier who’s been building custom guitars by hand for more than a decade. A member of the Guild of American Luthiers, he designs instruments with the same values he brings to brand work: precision, sustainability, and timeless design. His guitars, crafted from locally sourced and reclaimed hardwoods, are a reminder that true creativity lives at the intersection of imagination and making — where ideas take form through attention to detail and craft.